Who should attend?
Startups, Business Owners, Entrepreneurs...
Course Summary
Strength of Business Idea
Part 2:
Industry-Related Issues
Part 3:
Target Market and Customer-Related Issues
Part 4:
Founder- (or Founders-) Related Issues
Part 5:
Financial Issues
About the Course
Learning Procedure
Faculties
Daw Nway Nway Soe
Bachelor of Arts in Economics (Hons)
Founder / PR & Marketing Director of Paññā online school, Director of Business Development (AGM Travels & Tours)
Mrs. Nway Nway Soe earns her Bachelor of Arts in Economics from Chulalongkorn University of Thailand and has been learning continuously on business administration after graduation. She has spent the p... More
Daw Hla Myint
Emeritus Professor, Yangon Institute of Economics
Daw Hla Myint is Emeritus Professor, Department of Management Studies at Yangon Institute of Economics. She had served as a Faculty Member of the Department of Commerce and Department of Management St... More
U Kyaw Ni Khin
President of Paññā Institute
Mr. Kyaw Ni Khin holds Engineering degree from RIT and EMBA from SMU, with Wharton School and Peking University. He has attended executive education from ISB (India) and UNSSC (Turin). Mr. Kyaw Ni Khi... More
Dr. Myint Myint Kyi
B.Com, M.Com, M.Sc (Project Management), D.C.Sc, Ph.D
Professor of Management Studies Department, Yangon University of Economic.
I got the degrees of B.Com (Hons:) (Bachelor of Commerce) and M.Com (Master of Commerce) in 1992 and 1996, from Yangon Institute of Economics. I also got the Diploma in Computer Science (D... More
Dr. Aye Thandar Soe
B.Com (Hons.), M.Com, MBA, Ph.D (Commerce)
Professor & Head of Tourism Department, National Management Degree College
Dr. Aye Thanda Soe B.Com (Hons.), M.Com, MBA, Ph.D (Commerce) Professor & Head Department of Tourism National Management Degree College Dr. Aye Thanda Soe has been working in Ministry of Education fo... More
သင်ခန်းစာများ
Chapter 1 - Introduction to Entrepreneurship
8 Video(s)
01. Introduction to Entrepreneurship
02.Corporate Entrepreneurship And Why Become An Entrepreneur
03.Characteristics Of Successful Entrepreneurs
04. Common Myths About Entrepreneurs
05.Types Of Start-Up Firms And Changing Demographics Of Entrepreneurs
06.Economic Impact Of Entrepreneurial Firms
07.Entrepreneurial Process And Steps In The Entrepreneurial Process ( Part 1)
08. Steps In The Entrepreneurial Process ( Part 2)
Interview with U Kyaw Ni Khin
7 Video(s)
UKNK Interview 01
UKNK Interview 02
UKNK Interview 03
UKNK Interview 04
UKNY Interview 05
UKNY Interview 06
UKNY Interview 07
Chapter - 2 (Creativity & Innovation Process, Recognizing Opportunities and Generating Ideas)
About
စီးပွားရေး လုပ်ငန်းတွေကို စွန့်စွန့်စားစားဦးဆောင်ပြီး လုပ်ကိုင်နေတဲ့ သူတွေကအတွက် Creation နဲ့ Innovation Idea ဆိုတာ မရှိမဖြစ်လို့အပ်တဲ့ အရာပဲ ဖြစ်ပါတယ်... အသစ်အသစ်သော Marketing အတွေးအခေါ်တွေကို တီထွင်နိုင်မယ့် နည်းလမ်း တွေကို ဒီသင်ခန်းစာ က ရရှိမှာ ဖြစ်ပါတယ်။
12 Video(s)
01. Creativity And Innovation
02. Creativity, Innovation And Entrepreneurs
03. Types Of Innovation
04. Creativity - Defined
05. Innovation Process
06. New Product Development
07. First Approach, Observing Trends
08. Detailed Study of Observing Trends
09. Solving A Problem And Finding Gap In The Marketplace
10.Personal Characteristics Of The Entrepreneur
11.Techniques For Generating Ideas
12.Four Essential Qualities Of An Opportunity
Chapter 3 -> Feasibility Analysis
11 Video(s)
01. Introduction To Feasibility Analysis
02. What Is Feasibility Analysis
03. Outline For A Comprehensive Feasibility Analysis
04. Product-Service Desirability ( Part - 1)
05. Product-Service Desirability ( Part - 2)
06. Product-Service Demand (Part -1)
07. Product-Service Demand (Part -2)
08. Industry-Target Market Feasibility Analysis
09. Organizational Feasibility Analysis
10. Financial Feasibility Analysis (Part -1)
11. Financial Feasibility Analysis (Part -2)
Chapter 4 -> Developing an Effective Business Model
10 Video(s)
Business Models
Standard Business Model
Disruptive Business Models
Core Strategy ( Business Mission - Part - 1)
Core Strategy (Business Mission-Part - 2)
Core Strategy ( Basis Of Differentiation)
Core Strategy ( Target Market And Product-Market Scope)
Resources
Financials
Operations
Chapter 5 -> Industry and Competitor Analysis
13 Video(s)
01. Introduction to Industry and Competitor Analysis
02. Industry Analysis
03. Introduction to the five competitive forces model
04. The Five Competitive Forces Model
05. Rivalry Among Existing Firms
06. Threat of New Entrants
07. Bargaining Power of Suppliers-Buyers
08. First Application of the Five Forces Model-
09. Second Application of the Five Forces Model
10. Industry Types and the Opportunities They Offer-
11. Competitor Analysis and Identifying Competitors
12. Sources of Competitive Intelligence
13. Completing a Competitive Analysis Grid
Chapter 6 -> Writing a Business Plan
13 Video(s)
01.Introduction to writing a business Plan
02. What is a business plan
03. Guidelines for Writing a Business Plan
04.Industry Analysis
05. Company Description
06. Market Analysis
07. The Economics of the Business
08.Marketing Plan
09.Product (or Service) Design and Development Plan-
10. Operations Plan , Management Team and Company Structure
11.Overall Schedule
12. Financial Projections
13. Presenting the Business Plan to Investors
Chapter 7 -> Preparing the Proper Ethical and Legal Foundation
13 Video(s)
01. Introduction To Preparing The Proper Ethical And Legal Foundation
02. Establishing a Strong Ethical Culture
03. Choosing An Attorney For A Firm
04. Drafting A Founders’ Agreement
05. Avoiding Legal Disputes , Nondisclosure And Noncompete Agreements
06. Obtaining Business Licenses And Permits
07. Choosing A Form Of Business Ownership
08. Sole Proprietorship
09. Partnerships
10. Limited Partnerships And Corporations
11. Advantages And Disadvantages Of A C Corporation
12. Subchapter S Corporation
13. Limited Liability Company
Interview with Dr. Thet Thet Khine about Entrepreneurship
About
Dr. Thet Thet Khine (Managing Director at Shwe Nan Taw Gold & Jewellery - Forever Gems By Golden Palace) ရဲ႕ Entrepreneurship အေပၚ သူမဧ။္ ယူဆခ်က္ေတြ ထင္ျမင္ခ်က္ေတြ နဲ႕ သူမ စီးပြားေရး ကုိ စီမံခန္႕ခြဲ ပုံမ်ားကုိ မွ်ေဝထားတာပဲ ျဖစ္ပါတယ္...
8 Video(s)
What is Entrepreneurship? (Part - 1)
What is Entrepreneurship? (Part - 2)
What is Entrepreneurship? (Part - 3)
Entrepreneurship ဆိုတာ ဘယ္လိုလူမ်ိဳးေတြမွာ ရွိလဲ... သင္ၾကားေပးလို႕ေရာ ရႏုိင္သလား...
စီးပြားေရးလုပ္ငန္းအတြင္း ေတြ႕ရတဲ႕ အခက္အခဲမ်ား... (အပုိင္း - ၁)
စီးပြားေရးလုပ္ငန္းအတြင္း ေတြ႕ရတဲ႕ အခက္အခဲမ်ား... (အပုိင္း - ၂)
Organizational Development ကုိ တိုးတက္ေအာင္ ဘယ္လိုလုပ္ခဲ႕ပါသလဲ (အပိုင္း - ၁)
Organizational Development ကုိ တိုးတက္ေအာင္ ဘယ္လိုလုပ္ခဲ႕ပါသလဲ (အပိုင္း - ၂)
Chapter 8 -> Assessing a New Venture’s Financial Strength and Viability
14 Video(s)
01. Introduction To Assessing A New Venture’S Financial Strength And Viability
02. Financial Management
03. Financial Objectives Of A Firm
03. Financial Objectives Of A Firm
04. The Process Of Financial Management
05. Financial Statements And New Venture Fitness Drinks
06. Historical Financial Statements
07. Historical Income Statements And Balance Sheets
08. Historical Statement Of Cash Flows
09. Historical Ratio Analysis
10. Forecasts
11. Pro Forma Financial Statements (Part -1)
12. Pro Forma Income Statements (Part -2)
13. Ratio Analysis
Chapter 9 -> Building a New-Venture Team
About
This chapter focuses on the important task of building a new-venture team. The point that is emphasized is that a firm’s new-venture team doesn’t consist merely of its founders and its initial employees, but consists of its board of directors (if it is incorporated), its board of advisors, its lenders and investors (if applicable), and other professionals that the firm does business with.
The chapter is divided into two parts. The first part of the chapter begins by discussing the role of the founder or the founders of a firm, and emphasizes the weighty impact that founders have on the future potential of their firms. The section then talks about how the founders build a new-venture team, including the recruitment and selection of key employees, the construction of a skills profile to identify the most important skills that are needed and where skills gaps exist, and the selection of a board of directors. The second section of the chapter discusses the important role that advisers play in shaping and rounding out a new-venture team, specifically, the role of a board of advisors, lenders and investors, and others.
12 Video(s)
01. Introduction To Building A New-Venture Team
02. New-Venture Team And Liability Of Newness
03. Creating A New-Venture Team
04. Common Mistakes In Putting Together A New-Venture Team
05. Founders Of A New-Venture, Advantages And Disadvantages Of Starting A Venture As A Team
06. Key Elements Of A Successful Founding Team, Preferred Attributes Of Sole Entrepreneurs -And Memb
07. The Management Team And Key Employees
08. The Roles Of The Board Of Directors
09. What A Board Of Directors Can Do To Help -A Start-Up Get Off To A Good Start
10.Rounding Out The Team, The Role Of Professional Advisers
11.Ways Lenders And Investors Add Value To An Entrepreneurial Firm And Other Professionals
12. Chapter Summary
Chapter 10 -> Getting Financing or Funding
11 Video(s)
01. Introduction To Getting Financing Or Funding
02. The Importance of Getting Financing or Funding
03. Three Reasons Start-Ups Need Funding
04. Alternatives for Raising Money for a New Venture
05. Preparing to Raise Debt or Equity Financing-
06. Preparing An Elevator Speech
07. Sources Of Equity Funding ( Part 1)
08. Sources Of Equity Funding ( Part 2)
09. Sources Of Debt Financing
10. Creative Sources Of Financing Or Funding
11. Chapter Summary
Chapter 11 -> Unique Marketing Issues
15 Video(s)
01. Selecting a Market and Establishing a Position ( Part 1)
02. Selecting A Market And Establishing A Position ( Part 2)
03. Selecting A Market And Establishing A Position ( Part 3)
04. Selecting A Market And Establishing A Position ( Part 4)
05. Selecting A Target Market
06. Crafting A Unique Market Position
07. Branding ( Part - 1 )
08. Branding ( Part - 2 )
09. The Four Ps Of Marketing For New Ventures ( Part - 1)
10. The Four Ps Of Marketing For New Ventures ( Part - 2)
11. The Four Ps Of Marketing For New Ventures ( Part - 3)
12. The Four Ps Of Marketing For New Ventures ( Part - 4)
13. The Four Ps Of Marketing For New Ventures ( Part - 5)v
14. The Four Ps Of Marketing For New Ventures ( Part - 6)
15. Sales Process
Chapter 12 -> The Importance of Intellectual Property
13 Video(s)
01. Introduction To The Importance Of Intellectual Property
02. The Importance Of Intellectual Property ( Part 1 )
03. Selecting A Market And Establishing A Position ( Part 3)
04. Selecting A Market And Establishing A Position ( Part 4)
05. Selecting A Target Market
06. Crafting A Unique Market Position
07. Branding ( Part - 1 )
08. Branding ( Part - 2 )
09. The Four Ps Of Marketing For New Ventures ( Part - 1)
10. The Four Ps Of Marketing For New Ventures ( Part - 2)
11. The Four Ps Of Marketing For New Ventures ( Part - 3)
12. Trade Secrets
13. Conducting An Intellectual Property Audit
Chapter 13 -> Preparing for and Evaluating the Challenges of Growth
11 Video(s)
01. Three Things a Business Can Do to Prepare for Growth
02. Warning Signs That A Business Is Growing Too Fast
03. Reasons For Growth
04. Managing Growth And Stages Of Growth
05. Challenges Of Firm Growth
06. Managerial Capacity Problem ( Part - 1)
07. Managerial Capacity Problem (Part - 2)
08. Managerial Capacity Problem ( Part - 3 )
09. Managerial Capacity Problem ( Part - 4 )
10. Day-To-Day Challenges Of Growing A Firm ( Part - 1)
11. Day-To-Day Challenges Of Growing A Firm ( Part - 2)
Chapter 14 -> Strategies for Firm Growth
8 Video(s)
01. Internal Growth Strategies
02. New Product Development
03. Additional Internal Product-Related Strategies
04. International Expansion
05. External Growth Strategies
06. The Process Of Completing An Acquisition
07. Licensing
08. Strategic Alliances And Joint Ventures
Chapter 15 -> Franchising
15 Video(s)
01. What Is Franchising
02. Two Types Of Franchise Systems
03. Three Forms Of Franchise Agreements
04. When To Franchise
05. Ii. Steps To Franchising A Business
06. Selecting And Developing Effective Franchisees
07. III. Advantages and Disadvantages of Establishing a Franchise System
08. Several Criteria To Make Effective Franchise System
09. Iv. Buying A Franchise ( From The Franchisee’S Point Of View)
10. The Cost Of A Franchise
11. Iv. Buying A Franchise
12. Steps In Purchasing A Franchise
13. Common Misconceptions About Franchising
14. More About Franchising
15. Summary
Business Model Canvas (Business Plan)
9 Video(s), 1 Reading(s)
Business Model Canvas File
01.Value Proposition
02. Customer Segmentation
03.Customer Relationship
04.Channels
05.Key Activities
06.Key Resources BMC
07.Key Partners
08.Cost Structure
09.Revenue Streams
