Dr.San San Myint is a Professor of the Department of Curriculum Development & Quality Assurance at National Management Degree College, Yangon. Previously she had served as a Faculty Member of the Department of Economics at Mandalay University of Distance Education and the Department of Commerce at the Monywa Institute of Economics. Professor Dr. San San Myint received her master’s degree at the Ritsumeikan Asia Pacific University, Japan and her Ph.D at the Naresuan University, Phitsanulok, Thailand, both in Business Administration. She teaches MBA courses on marketing management and strategic management and lectures in executive programs on those topics. Professor Dr. San San Myint’s general area of expertise lies in marketing strategy and branding. Her specific research interest is in how understanding consumer behavior can improve marketing strategy. Professor Dr. San San Myint is currently conducting some studies that are related to building strategies and managing branding.