Who should attend?
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About the Course
Learning Procedure
Faculties
Daw Nway Nway Soe
Bachelor of Arts in Economics (Hons)
Founder / PR & Marketing Director of Paññā online school, Director of Business Development (AGM Travels & Tours)
Mrs. Nway Nway Soe earns her Bachelor of Arts in Economics from Chulalongkorn University of Thailand and has been learning continuously on business administration after graduation. She has spent the p... More
U Zaw Myo Tun
BSc, DMA (YIE), MBA (YIE)
Professor at The Co-operative University
၁၉၉၈ ခုနှစ်မှ စတင်ပြီး စီးပွားရေး ဘာသာရပ်များနှင့် စီမံခန့်ခွဲမှု ဘာသာရပ်များကို ရန်ကုန်စီးပွားရေး တက္ကသိုလ်တွင် စတင်လေ့လာခဲ့ပြီး ၂ဝဝဝ ခုနှစ်တွင် စီမံအုပ်ချုပ်မှု ဘွဲ့လွန် ဒီပလိုမာနှင့် ၂ဝဝ၅ ခုနှစ်တွင... More
သင်ခန်းစာများ
Introduction to Marketing
About
Introduction to Marketing
This course is designed to provide the basic understanding of Marketing. It includes introduction on basic principles of marketing, marketing mix on product, price, promotion and place which are tools to deliver products or services to customers at return. Then, there will be a focus on marketing process, segmentation, targeting, differentiation and positioning. The final part of this course covers the market leadership strategy. Two cases will be used to provide more insights into marketing strategy used by successful companies.
7 Video(s), 1 Reading(s)
01.What is Marketing
02. Essence Of Marketing
03. Five Core Customer & Market Place Concepts
04. Two Extremes Of Markets
05. Marketing Strategy
06. Targeting
07. Three Principles Of Marketing
PowerPoint
Pricing & Pricing Strategies
4 Video(s), 1 Reading(s)
01. Pricing & Pricing Strategies
02. Price Analysis
03. New Product Pricing Strategies
04. Cost-Based Pricing Models
Power Point
Customer-Driven Marketing Strategy
6 Video(s), 2 Reading(s)
01. Creating Value for Target Customers
02. Market Targeting
03. Differentiation And Positioning
04. Analyzing The Marketing Environment
05. The Economic Environment
06. New-Product Development And Product Life-Cycle Strategies
PDF 1
Marketing for Web
